Frame Size (H x L): 24” x 47”
Pennant Size (H x L): 13” x 36”

Offered is an antique pennant with a “JOHN DEERE ‘34” overprint.  It is made of felt and has a green field.  The lettering and hoist stripe are white.  It was made to promote the release of the John Deere Model A tractor.  It is the first such pennant that we have encountered. 

The John Deere Model A tractor, produced between 1934 and 1952, represents a significant chapter in the history of American agriculture. It was during this period that the United States was in the throes of the Great Depression and then transitioned to a war economy during World War II. In this context, the Model A emerged not just as a tool for the farm but as a symbol of resilience and innovation.

The story of the Model A began when John Deere recognized the need for a more versatile and robust tractor than what they had previously offered. The company's prior model, the "D," had been on the market since 1923. While it had its merits, there was a need for a machine that could cater to a broader range of tasks. With that vision, the development of the Model A commenced.

In 1934, John Deere did not hold a singular, major publicity event specifically for the Model A tractor as we might envision a product launch today. However, John Deere made considerable efforts to market and publicize its new tractor to the farming community.  Dealerships showcased the new models, and they were featured in farming magazines and other advertisements of the time. They were also showcased at fairs, farm shows, and other similar events.   

The Model A was equipped with a 2-cylinder engine. Its design was both practical and innovative. Unlike many of its contemporaries, the Model A's engine started on gasoline and then, once warmed up, could switch to run on cheaper kerosene. This dual-fuel system was a cost-saving feature that made it particularly attractive to farmers during those economically challenging times.

Several features distinguished the Model A from other tractors of the era. Its engine was not only powerful but also boasted a design that allowed it to operate efficiently at lower RPMs. The tractor also had an adjustable wheel tread and a wide front end, making it adaptable to different crop rows—a crucial feature for diverse agricultural tasks. Another key feature was the presence of an easy-to-use hand clutch. This clutch made it possible for the operator to control the tractor's speed without stopping, thus ensuring smooth operation.

But the Model A wasn't just about new features; it also reflected John Deere's commitment to durability. Its construction was robust, with high-quality materials ensuring that the tractor could withstand the rigorous demands of daily farm use. This commitment to quality made the Model A a favorite among farmers and ensured that many units remained operational for decades.

Over its production run, the Model A underwent several modifications to further improve its efficiency and adapt to the evolving needs of American farmers. By the time production ceased in 1952, it had firmly established itself as one of the most iconic tractors in John Deere's lineup. Numerous units are still operable today, a testament to the Model A's enduring design and reliability.

The John Deere Model A tractor is not just a piece of machinery but a part of American agricultural history. It symbolizes a period of challenge and change, reflecting both the economic hardships and the technological progress of its time. Through its innovative design, adaptability, and durable construction, the Model A proved to be a tool of progress for farmers across the nation.

Conservation Process: The pennant was hand sewn to cotton fabric, and both were hand sewn to a mounting board.  To prevent the black dye in the cotton fabric from seeping into the pennant, it was first washed in a standard wash and then in a dye setting wash.  The pennant is positioned behind Optium Museum Acrylic.

Frame: This offering is in our X-Large Distressed Black and Silver Frame.

Condition Report: There are two pinholes in the hoist strip, likely the result of the pennant being attached to a staff.  There is some fading and staining.  There are some losses to the felt, but they have been masked with green fabric.  Overall, the pennant is age appropriate and attractive.   

Collectability Level: The Great – Perfect for Rising Collectors
Date of Origin: 1934