Frame Size (H x L): 35.25” x 22.25”
Flag Size (H x L): 6” x 9” and affixed to a 24” staff.  
Pennant Size (H x L): 4” x 10.5” and affixed to the same 24” staff

Offered is a 48 star flag and Franklin D. Roosevelt (“FDR”) pennant, both of which are made of cotton and attached to the same wooden staff.  The stars on the flag are arranged in a standard 8-8-8-8-8-8 format.  The pennant is white.  “ROOSEVELT” is printed horizontally across the field, and “ROY B. BOOKER, ATLANTA | AMER. FLAG CO. N.Y.” is printed vertically across the hoist edge.  Both are printed in blue.

In 1890, a bill was introduced that attempted to prevent the desecration of the flag by printing, painting, or advertising for public display or private gain.  The bill failed.  Then, in 1895, a similar bill was introduced, but also failed.  And finally, in 1905, a bill passed outlawing the use of marks and portraits on the flag, coat of arms, and other insignia of the United States.  With this background in mind, Booker found something akin to a loophole so as to follow the law passed in 1905, yet still honor FDR.  Such a combination is quite unique and visually interesting.    

This item is not documented in the Threads of History, written by Herbert Ridgeway Collins, former curator of the Division of Political History at the Smithsonian Institution.  Escaping documentation therein was difficult, being that Collins corresponded with 1000’s of collectors, museums, and universities, in his attempt to catalog every political textile.  In total, he documented 1500 examples, dating from 1775 to 1979, yet this flag went under his radar, likely a function of its relative rarity and geographically limited distribution.

Booker made buttons for FDR’s Atlanta Homecoming Celebration in 1935.  From this, we infer that he likely made this flag for the same reason.  Booker’s company, now known as Booker Promotions, was founded in 1920, in Atlanta, and is still in operation.  It offers promotional products, branding services, and marketing services.

FDR’S VISIT AND SPEECH
FDR was the presidential nominee for the Democratic Party in 1932, and he ran against Herbert Hoover, who was the nominee for the Republican Party. FDR defeated Hoover. FDR won 472 electoral votes and 57.4% of the popular vote, while Hoover won only 59 electoral votes and 39.7% of the popular vote. FDR went on to also win the elections of 1936, 1940, and 1944, making him the only president to serve more than two terms. He led the United States out of the Great Depression and also led it to victory during World War II.

FDR visited Atlanta on November 29th, 1935 and gave the following speech:

My Friends and Neighbors, I am happy to be in Georgia. I am proud of Georgia. Happy today especially because of this moving reception which my friends, the Senators and all of the Representatives in the Congress from this State, have tendered me, and to which you, the good people of this State, have responded with such warmth and hospitality. Happy because I meet again so many old friends and neighbors. Proud because I see signs on every hand that the overwhelming majority of the people of this State are keeping pace with the millions of others throughout the Nation who believe in progress, are willing to work for progress and are going to get progress. Proud because I see clear signs of a revival of material prosperity in country and in city, and especially because I sense a swelling prosperity of the spirit that spells a greater help and a deeper happiness for our fellow men.

Eleven years ago I came to live at Warm Springs for the first time. That was a period of great so-called prosperity. But I would not go back to the conditions of 1924, and I do not believe that you people would want to go back to those conditions either.

Of that year and of the five years that followed, I have a clear recollection which you can verify for yourselves. In that orgy of "prosperity" a wild speculation was building speculative profits for the speculators and preparing the way for you, the public, to be left "holding the bag." In that orgy of "prosperity," banks, individually and by chains, were closing their doors at the expense of the depositors. In that orgy of "prosperity" the farmers of the South had become involuntary speculators themselves, never certain when they planted their cotton whether it would bring twenty-five cents or fifteen cents or a nickel. In that orgy of "prosperity" the poorest vied with the richest in throwing their earnings and their savings into a cauldron of land and stock speculation. In that orgy of "prosperity" slum conditions went unheeded, better education was neglected, usurious interest charges mounted, child labor continued, starvation wages were too often the rule instead of the exception. Yes, in those days Mammon ruled America. That is why we are not going back to them.

Those are the years for us to remember in the future—those fool's paradise years before the crash came. Too much do we harp on the years that followed, when from 1929 to 1933 this whole Nation slipped spirally downward—ever downward—to the inevitable point when the mechanics of civilization came to a dead stop on March 3, 1933.

You and I need not rehearse the four years of disaster and gloom. We know the simple fact that at the end of those four years America acted before it was too late. America turned about, and by a supreme, well-nigh unanimous national effort, started on the upward path again.

You and I have reason to remember the past two and a half years that have gone by so quickly, reason to remember the fine spirit of the average American citizen which made my task vastly lighter. Memory is short, but yours is not too short to recollect those great meetings of the representatives of the farmers, regionally and in Washington, in the spring and summer of 1933, when they agreed overwhelmingly that unfairly low prices for farm crops could never be raised to, and maintained at, a reasonable level until and unless the Government of the United States acted to help them to reduce the tremendous carryovers and surpluses which threatened us and the whole world.

You and I can well remember the overwhelming demand that the national Government come to the rescue of the home owners and farm owners of the Nation who were losing the roofs over their heads through inflated valuations and exorbitant rates of interest.

You and I still recollect the need for and the successful attainment of a banking policy which not only opened the closed banks but guaranteed the deposits of the depositors of the Nation.

You and I have not forgotten the enthusiastic support that succeeded in ending the labor of children in mills and factories, in seeking a fairer wage level for those on starvation pay, and in giving to the workers hope for the right collectively to bargain with their employers. That success, I am glad to say, in large part still persists.

You and I will not forget the long struggle to put an end to the indiscriminate distribution of "fly-by-night" securities, and to provide fair regulation of the stock exchanges and of the great interstate public utility companies of our country.

You and I—yes, every individual and every family in the land —are being brought close to that supreme achievement of this great Congress, the Social Security law which, in days to come, will provide the aged against distressing want, will set up a national system of insurance for the unemployed, and will extend well-merited care to sick and crippled children.

You and I are enlisted today in a great crusade in every part of the land to cooperate with Nature and not to fight her, to cooperate to stop destructive floods, to prevent dust storms, to prevent the washing away of our precious soils, to grow trees, to give thousands of farm families a chance to live, and to seek to provide more and better food for the city dwellers of the Nation.

In this connection it is, I think, of interest to point out that national surveys which have been conducted in the past year or two prove that the average of the citizenship of the United States lives today on what the doctors would call a third-class diet. If the country lived on a second-class diet instead of a third-class diet, do you know what that would mean? It would mean we would need to put many more acres than we use today back into the production of foodstuffs for domestic consumption. If the Nation lived— as I wish it did—on a first-class diet, we would have to put more acres than we have ever cultivated into the production of an additional supply of things for Americans to eat.

That raises a question:

Why—to speak in broad terms in following up this particular illustration—why are we living on a third-class diet? Well, the best answer I know is this: The masses of the American people have not the purchasing power to eat more and better food.

I mentioned a few weeks ago that farm income in the United States has risen since 1932 a total of nearly three billion dollars. That is because wheat is selling at better than 90 cents instead of 32 cents; corn is selling at 50 cents instead of 12 cents; cotton is at 12 cents instead of 4 1/2 cents, and other crops are in proportion. I wonder what cotton would be selling at today if during these past three years we had continued to produce fifteen or sixteen or seventeen million bales each year, adding to our own surplus, adding to the world surplus, and driving the cotton farmers of the Southland into bankruptcy and starvation. What does this additional three billions of farmers' income mean to the country? What does it mean to the dwellers in the city? It has meant the rebirth of city business, the reopening of closed factories, the doubling of automobile production, the improvement of transportation and the giving of new employment to millions of Americans.

That brings us squarely face to face with the fact of the continued unemployment of many millions of people of whom approximately three and a half million are employables in need of relief. When some of the people of a great and wealthy country are suffering from starvation, I take it that no honest Government has a choice. Over three years ago, realizing in the beginning that we were not doing a perfect thing but that we were doing a necessary, saving and human thing, we appropriated money for direct relief. That was necessary, as you and I know, to ward off actual starvation. But, just as quickly as possible, we turned to the job of providing actual work for those in need.

I can realize that gentlemen in well-warmed and well-stocked clubs will discourse on the expenses of Government and the suffering that they are going through because their Government is 'spending money for work relief. I wish I could take some of these men out on the battle-line of human necessity, and show them the facts that we in the Government are facing. If these more fortunate Americans will come with me, I will not only show them the necessity for the expenditures of this Government, but I will show them, as well, the definite and beneficial results we have attained with the dollars we have spent. Some of these same gentlemen tell me that a dole would be more economical than work relief. That is true. But the men who tell me that have, unfortunately, too little contact with the true America to realize that in this business of relief we are dealing with properly self-respecting Americans to whom a mere dole outrages every instinct of individual independence. Most Americans want to give something for what they get. That something, which in this case is honest work, is the saving barrier between them and moral disintegration. I propose to build that barrier high and keep it high.

Let me talk some more about money.

Last April I stated to the Congress what I have held to consistently ever since—that it was the hope of the Administration that by some time in November of this year we would substantially end the dole, and offer in place of it employment to, by far, the greater part of the three and a half million employable persons we estimated were on relief rolls in the United States.

Week after week, from that time on, some individuals and some organizations and some groups, careless of the truth, regardless of scruple, have sought to make the American people believe that this program was a hopeless failure and that it could not possibly succeed.

Today is the twenty-ninth day of November. It gives me a certain satisfaction to be able to inform you, and through you the Nation, that on Wednesday, two days ago by actual figures, there were three million one hundred and twenty-five thousand persons at work on a great variety of useful projects in every State of the Union. The small remaining number have received orders to report to work on projects already under way or about to be started. That result, I believe you will agree with me, constitutes a substantial and successful national achievement.

Aside from the tremendous increase in morale through substituting work for a dole, there is the practical side of permanent material benefit. Within sight of us today, there stands a tribute to useful work under Government supervision—the first slum clearance and low-rent housing project. Here, at the request of the citizens of Atlanta, we have cleaned out nine square blocks of antiquated squalid dwellings, for years a detriment to this community. Today those hopeless old houses are gone and in their place we see the bright cheerful buildings of the Techwood Housing Project.

Within a very short time, people who never before could get a decent roof over their heads will live here in reasonable comfort amid healthful, worthwhile surroundings; others will find similar homes in Atlanta's second slum clearance project, the University Project; and still others will find similar opportunity in nearly all of the older, overcrowded cities of the United States.

I take it that it has been equally worthwhile to the Nation to give jobs to the unemployed in the construction of a vast network of highways, including thousands of miles of farm-to-market roads; in repairing great numbers of schools, and building hundreds of new schools in city and country; in helping cities to put in sewers and sewage disposal plants and water works; in constructing cold storage warehouses and county recreational buildings; in creating aviation fields; in giving a million boys a chance to go to C.C.C. camps and to work on forestry and soil erosion prevention; in controlling malaria; in pushing health projects; in putting white-collar workers into jobs of permanent usefulness to their communities, and, last but not least, in giving youth an opportunity for better education.

Into the ears of many of you has been dinned the cry that your Government is piling up an unconscionable and back-breaking debt. Let me tell you a simple story: In the spring of 1933, many of the great bankers of the United States flocked to Washington. They were there to get the help of their Government in 'saving their banks from insolvency. To them I pointed out, in all fairness, the simple fact that you could not make bread without flour, the simple fact that the Government would be compelled to go heavily into debt for a few years to come, in order to save banks and save insurance companies and mortgage companies, and railroads, and to take care of millions of people who were on the verge of starvation. Every one of these gentlemen expressed to me at that time the firm conviction that it was all well worth the price and that they heartily approved.

But I did not stop there. In order to get their further judgment, I asked them what they thought the maximum national debt of the United States Government could rise to without serious danger to the national credit. Their answers—remember this was in the spring of 1933—were that the country could safely stand a national debt of between fifty-five and seventy billion dollars. I told them that a rise in the national debt to any such figure was, in my judgment, wholly unnecessary, and that even if they, the bankers, were willing I could not and would not go along with them. I told them then that only a moderate increase in the debt for the next few years seemed likely and justified. That objective holds good today; but remember that at that time many bankers and big business men would have been willing to put the country far deeper into debt than I shall ever let it go.

And by way of parenthesis, if the bankers thought the country could stand a debt of fifty-five to seventy billion dollars in 1933, With values as they were then, I wonder what they would say the country could stand today, in the light of an enormous increase of values of property of all kinds all along the line since 1933.

Let us make one thing clear. Your Government says to you: "You cannot borrow your way out of debt; but you can invest your way into a sounder future."

As a matter of actual fact, the gross national debt under the last Administration rose from a little over seventeen billions to twenty-one billions. The day I came into office I found that the national Treasury contained only $158,000,000, or, at the rate of previously authorized expenditures under the last Administration, I found enough money in the Treasury to last less than a month. Since that time, March 4, 1933, the national debt has risen—of course it has risen, and you know why—from 21 billions to 29 1/2 billions; but it must also be remembered that today, included in this figure there is nearly 1 1/2 billions of working balance in the Treasury of the United States and nearly 4 1/2 billion dollars of recoverable assets which the Government is going to get back over a period of years, and as we get it back we are going to retire the national debt with it.

As things stand today, in the light of a definite and continuing economic improvement, we have passed the peak of appropriations; revenues without the imposition of new taxes are increasing, and we can look forward with assurance to a decreasing deficit. The credit of the Government is today higher than that of any other great Nation in the world. It is higher in spite of attacks on that credit made by those few individuals and organizations which seek to dictate to the Administration and to the Congress how to run the national Treasury and how to let the needy starve.

Back in that same spring of 1933, if you and I had made a national balance sheet—I mean a balance sheet based on what the individual people of the country owned and owed—we would have found that if we had added up the values of all of the property of every kind in the United States, the total of those values, which you and I would call assets, would have been greatly exceeded by the figure representing the total of all the debts owed by the people of the United States. In other words, in March, 1933, our national balance sheet, the wealth on the one side against the debts of the American public, showed that we were in the red. Today, two and a half years later, it is a fact that the total of all the debts in the United States is lower than it was then; and on the other side of the picture, you and I know that the values of property of all kinds—farms, houses, automobiles, securities and every other kind of property—have increased so greatly since 1933, that today we are once more in the black. We were insolvent then. Today we are solvent, and we are going to stay so.

In this fact, especially as we are gathered here today at a time of national Thanksgiving, all of us can rightly find a deep satisfaction. But recovery means something more than getting the country back into the black. You and I do not want just to go back to the past. We want to face the future in the belief that human beings can enjoy more of the good things of life, under better conditions, than human beings ever enjoyed in the past. American life has improved in these two years and a half, and if I have anything to do with it, it is going to improve more in the days to come. The word "progress" is a better word than "recovery," because progress means not only a sound business and a sound agriculture, sound from the material point of view, but it means, with equal importance, a sound improvement in American life as a result of continuing and forceful effort on the part of the people of our Nation and, through them, on the part of the Government of the Nation. I am certain, my friends, that that is your purpose. You have my assurance that it is mine. That is why I continue my confidence, my faith, everlasting faith, in the people of America.

THE 48 STAR FLAG
The 48 star flag represents the inclusion of New Mexico and Arizona to the Union.  New Mexico was admitted on January 6th, 1912, and Arizona was admitted on February 14th, 1912.  The 48 star flag became official on July 4th, 1912.  Presidents Taft, Wilson, Harding, Coolidge, Hoover, Roosevelt, Truman, and Eisenhower all served under this flag.  World Wars I and II and the Korean War were all fought under it.  The 48 star flag was official for 47 years up until July 4th, 1959, the time at which the 49 star flag became official and began to represent the inclusion of Alaska in the Union.

Conservation Process: The flag and pennant were hand sewn to cotton fabric, and all three were hand sewn to a mounting board.  To prevent the black dye in the cotton fabric from seeping into the flag and pennant, it was first washed in a standard wash and then in a dye setting wash.  The flag and pennant are positioned behind Conservation Clear Acrylic (standard) or behind Optium Museum Acrylic (per request).

Frame: This offering is in an multitiered frame with an outer walnut layer and an inner gilded layer.  It dates to between 1860 and 1890.   

Condition Report: There is minor staining and foxing across both the flag and pennant.  The overall condition is age appropriate, and the overall presentation is very attractive.

Collectability Level: The Great – Perfect for Rising Collectors
Date of Origin: 1935
Number of Stars: 48
Associated War: WWI, WWII, and Korean War
Associated State: Arizona